On the premier episode of “It’s a Disaster”, Crisis PR expert Dan Parsons and investigative journalist Matt Wynn break down what happens when a group of tech workers board a delayed flight after an extended happy hour during a world-wide pandemic.

Background – I’ve had more PR crisis clients in the past 2 years than I’ve had in the past 20 combined.

I’ve spent three decades helping solve some of the most challenging — and sometimes bizarre — communications problems you could imagine. Most crisis communications clients tend to call us at least 24-hours too late.

Today’s Disaster

Monday, Feb 7, 2022 – 2:44 p.m. : “@Buildertrend one of your employees just called a flight attendant on my @Delta flight the N word & are being kicked off for that + not wearing masks. Pro tip: if you’re going to send a whole BDR team on a plane & they’re going to be assholes, don’t give them masks w/ your logo”.

Matt Wynn is the Executive Director of the Nebraska Journalism Trust, which launched and funds Flatwater Free Press, Nebraska’s first independent, nonprofit newsroom focused on investigations and feature stories.

  • Editor on the investigative desk at USA Today
  • Awarded the Goldsmith Prize for Investigative Reporting.
  • He also spent time as a reporter at the Omaha World-Herald and other newspapers around the country.